Youngho Jung

Creative strategist, ad maker, and marketing designer.
Worked with LG Electronics, BMW Mini, and Lotteria.
Grew my own Shopify store at 2.4x ROAS, $9K profit/month.
I know what makes people click and buy. :)

DTC

Concept work. Analyzed real running ads and redesigned for higher conversion.

Before
Gruns before

Challenge

Four benefit callouts, scientific copy, product buried in the middle.

Strong headline killed by everything around it. Cognitive load too high for a one-second scroll decision.

After
gruns
gruns.co Austin, TX
•••
Gruns after
4,672 likes
gruns.co GLP-1 is tough. Get Gruns. #gruns #glp1 #hairgrowth
3 DAYS AGO

Ideation

  • What's the actual fear driving this purchase?
  • What visual makes thinning hair personal, not clinical?
  • What if the result replaced every benefit callout?
  • What's the oldest conversion mechanic in advertising?

Split face. Left is fear. Right is desire.

Design Decisions

  • No copy. No ingredient list. No callouts.
  • Split face owns the entire frame — thinning on the left, full hair on the right.
  • Brand and product only. Viewer becomes the subject in under a second.

Before: convince with science  →  After: show the mirror

Before
Liquid IV before

Challenge

Two image boxes, four benefits, two CTAs, all competing at once. Every element is loud — which means nothing is loud.

High color energy with zero visual hierarchy. On mobile, the eye has nowhere to land.

The ad is trying to convince. It should be triggering.

After
liquidiv
liquid_iv Los Angeles, CA
•••
Liquid IV after
12,305 likes
liquid_iv All the hydration. Zero sugar. Finally. #liquidiv #sugarfree #hydration
5 HOURS AGO

Ideation

  • What if the customer owned the entire frame?
  • What if color worked with hierarchy instead of against it?
  • What's the one thing customers actually bought it for?
  • Can a single line replace four bullet points?

Pulled reviews. They didn't buy hydration. They bought sugar-free hydration.

Design Decisions

  • One bold customer image with product. Full frame. No split boxes.
  • Strip three benefits. Keep one: sugar-free.
  • One CTA. In copy, not stamped on the image.
  • Color hierarchy: customer pops, background supports, nothing fights.
  • Value prop for sugar-free product should be a relief not a feature.

Before: convince me with four reasons  →  After: you already want this. here it is.

Before
Farmers Dog before

Challenge

Benefit-driven copy can be persuasive.

But pet owners buy premium food from guilt, love, and emotional connection — not ingredient lists.

The ad wasn't wrong. It was just talking to the wrong driver.

After
farmersdog
thefarmersdog Brooklyn, NY
•••
Farmers Dog after
31,088 likes
thefarmersdog Obviously, Cloud enjoyed the Farmer's Dog more than ultra-processed kibble. Grab one for your good boy today 🐶 #farmersdog #dogsofinstagram #realfood
1 DAY AGO

Ideation

  • What if the dog's face did the selling?
  • What replaces copy when emotion is the real CTA?
  • What visual shows the result instead of claiming it?
  • An empty bowl could say more than any copywriting.

Design Decisions

  • Lead with the dog's expression — that specific look pet owners recognize instantly.
  • Cut the benefit contrast copy. Empty bowl brings old memories between dogs and owners.
  • Food remains around the mouth makes it real, unscripted, and trustworthy.
  • Full of pure emotions in the image.

"Obviously" borrows the dog's reaction as proof. Relaxed, confident, owner-to-owner tone.

Before
AG1 before

Challenge

The ad is trying to say too much to no one in particular.

One celebrity, three benefits, three timelines, and a repeated name competing for attention in a 1080×1080 box.

The real job of this ad: make someone feel like Hugh Jackman's habits are attainable for them.

After
ag1
ag1drink New York, NY
•••
AG1 after
8,421 likes
ag1drink Hugh Jackman's morning starts with one delicious scoop. Feel the results in 2 weeks. #ag1 #morningroutine #hughjackman
2 HOURS AGO

Ideation

  • What if the face filled 60% of the frame?
  • What if there was only one line of copy?
  • What if the background actively pushed the subject forward instead of blending into feed?

Design Decisions

  • Zoom face + product. Smile and logo readable at thumb size.
  • Replace warm grey with deep contrast background. Stand out in white Meta feed.
  • Kill 2 of 3 benefits. Keep the most visceral one.
  • One copy line only — "Hugh Jackman's morning starts with one delicious scoop. Feel the results in 2 weeks."
Before
Ritual before

Challenge

Product value prop is not clear. Hard to notice if it's a new product launch or sharing a photo from community.

Text is too small for mobile screen. Nothing is hooking.

Might cause low CTR.

After
ritual
ritual 3h
••• ✕
Ritual after
Send message

Ideation

  • Who is actually buying this?
  • What visual makes the product obvious in zero seconds?
  • What triggers emotion before the brain engages?
  • What's the one image that makes a mom stop scrolling?

Subtle baby hand on the mom's pregnant belly. Soft. Tiny.

Design Decisions

  • Subtle baby hand in background. Product centered. No explanation needed — moms instantly know what it's for.
  • Emotional connection happens first before engagement.
  • Small text removed so community see the image rather than read.
  • One visual doing two jobs: clarity and emotion simultaneously.

ENTERPRISE

Large-scale ad production for digital billboards and retail displays.

LG Electronics LG Electronics 2 LG Electronics 3
LG
AI Production

Challenge

  • Partnered with LG Electronics to explore what AI-generated creative could unlock for product and interior advertising.
  • Delivered a proof of concept using custom LoRA fine-tuning and AI image models across 3D product and lifestyle visuals.

Impact

  • The project became the team's largest contract — contributing 20% of annual revenue.
  • Final assets were adopted by LG ad team's internal AI task force for employee training and AI adoption initiatives.
BMW
Brand Campaign
  • Produced a co-branded promotional video for BMW Mini and Samsung Card's new checkcard launch.
  • Delivered in under 3 weeks — fast turnaround for an enterprise co-branded campaign.
  • One of the first AI-generated ad productions between BMW Mini and Samsung Card team.

*Due to NDA, visuals shown are representative of the actual work.

BMW BMW 2
Lotteria Lotteria 2 Lotteria 3
Lotteria
AI Commercial

From kitchen recipe photos to Seoul's biggest billboard. Zero studio. All AI.

Challenge

  • South Korea's largest hamburger chain needed a launch campaign fast.
  • Traditional food ad production requires crew, studio rental, lighting, and multiple shoot days.
  • The team had no time for a full production crew. Zero existing campaign assets. Only kitchen recipe photos from product development.

Impact

  • Analyzed every reference image and recreated the entire burger lineup using AI — making raw recipe photos look like commercial-grade food advertising. No studio. No camera crew. No food stylists.
  • The result went live on the largest skyscraper display in Seoul.
  • Delivered faster, cheaper, and entirely through AI workflow — without a single real product photo in the final output.